Mourkogiannis, Nikos - Noble Purposes In Mission Statements

The Structure of Concern Project compares many theoretical models from many disciplines to the Adizes PAEI model, arguing that they must all be reflecting the same underlying phenomenon. One concern structure model is described below.

Nikos Mourkogiannis (2005; 2006; Daft, 2008) has outlined four ways that organizational leaders can frame overall organizational purposes to help people feel that their work is worthwhile. In PAEI order, these are:

P – Heroism (Being Effective, Achievement)
A – Excellence (Being the Best, Fulfillment)
E – Discovery (Finding the New, Entrepreneuring)
I – Altruism (Providing Service, Happiness)

1. Mourkogiannis, N. (2005). “The Realist’s Guide to Moral Purpose”. Strategy + Business 41(Winter): 42-53.
2. Mourkogiannis, N. (2006). Purpose: The starting point of great companies. New York: Palgrave Macmillan.
3. Daft, R. L. (2008). The Leadership Experience 4th Ed. Mason, Ohio: Thompson Southwestern.
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